IGT Revenues Driven by Unique DoubleDown Casino Offering
It is no surprise that IGT remains one of the world’s most successful casino gaming companies. Founded in 1975 and bearing the International Game Technology name since 1981, the year of its first public listing on NASDAQ, IGT has spent nearly four decades building its brand. It can be relied on to produce regular innovations which provide new advantages to both players and the casino industry.
It is thanks to this spirit of innovation that 2012 saw IGT revenues driven by its unique DoubleDown Casino offering. When IGT started, it was an innovator bringing microprocessors and computer functionality to land-based casino gaming. Until the early noughties, IGT’s success and solid reputation was entirely in the land-based market. In 2011, the company embarked on a concerted effort to make its presence felt equally in the mobile and online gaming market, which is what saw IGT revenues driven by its unique DoubleDown Casino offering in 2012.
The All-Important Facebook Connection
The main reason behind IGT revenues being driven by its unique DoubleDown Casino offering at this time is the fact that DoubleDown Casino operates via Facebook. When deciding to enter the internet-based sector more aggressively, IGT was one of the first game providers to realise the potential of social media. While they interact with their friends online, gaming fans are in the mood for entertainment.
The easy accessibility and instant sign-up offered via Facebook thus made IGT’s DoubleDown Casino offering highly convenient to a generation growing ever-more used to instant gratification. Playing via Facebook also allows players to interact with their friends while gaming, so the sociability provided contributed to IGT revenues being driven by its unique DoubleDown Casino offering. Companywide, IGT saw an 8.7 per cent increase in its revenues over this period.
Offering Players a Decent Selection
IGT’s unique DoubleDown Casino offering began by offering players 30 of the top IGT game titles from land-based casinos, now available to players online 24/7. As new games are added to the DoubleDown Casino offering, IGT revenues are further driven by the popularity of games like Cleopatra, Dungeons and Dragons, Mayan Gold and Wolf Run. Licensed tie-ins with films, TV shows and video games help attract more diverse slots players.
Table games like multi-hand poker, roulette and blackjack also prove popular, and are another reason for IGT revenues being driven by its unique DoubleDown Casino offering. Players can play for free with a set number of credits allocated per day, but if they run out, they can also purchase more, which is another contributor to IGT revenues being driven by its unique DoubleDown Casino offering.
Still the Easiest Way to Play Online
After four years, IGT’s unique DoubleDown Casino offering is still going strong. In terms of the range of games offered, the artwork, quality and exciting features of the titles on offer, and simple ease of access and use, it remains one of the most convenient ways to play casino games online. We are confident we shall see IGT revenues driven by its unique DoubleDown Casino offering for many years to come.